Kate Barnes Consulting offers a wide variety of marketing services to help you build your brand online. Read more about all of our services below and if you’re ready to get started you can contact us for your FREE 30-minute initial consultation!
Social Media Management
Our most popular service, social media management can range from letting Kate Barnes Consulting manage just one platform for your brand to creating and running a multi-platform social media plan. Our social media management includes:
• A review of your brand marketing strategy and key demographic targets to your social media is reflective of brand values.
• Sourcing, editing, and utilizing graphic design to create a variety of images including reposts, brand photos & custom graphics to develop your feeds.
•Writing captions and inclusion of customized hashtags on each post to ensure effective communication for messaging and awareness.
•Responses to customer comments and forwarding of any requests or messages to brand customer service.
We have experience across all social media platforms with our main focus and emphasis on Instagram and Facebook. In addition, you can click on the links below to see some of our current and previous work as well as checking out our portfolio for more details on our feed curation and content creation.
Some of our Current Instagram ManagemenT:
Fireside Home Construction • Ignited Virtue
Previous Instagram clients:
Strategic Marketing Consulting
Looking to kickstart or refresh the marketing strategy for your company? Whether you are starting from scratch, launching a new product, or just want a fresh set of eyes to review your strategy, Kate Barnes Consulting offers strategic marketing consulting for your brand. Let us apply our years of experience to helping you get the most out of your marketing plans. Some examples of our strategic marketing consulting include:
• Reviewing your current social media channels and providing constructive feedback on areas for improvement and growth.
• Helping your team prepare for a product launch including setting up a marketing launch plan, creating plans for photoshoots, and reviewing your digital advertising strategy.
• Creating content calendars and ideas for your team to execute.
• Developing a multi-channel full marketing strategy that spans social media, email marketing, digital advertising, print advertising, marketing collateral and more.
Website Design
We offer full service website design and development to create your homepage on the internet. An updated, clean, concise, and well designed website will help your business stand out among your competitors, attract potential customers, and drive organic search traffic to help you grow your business. Our experience includes creating brand new websites as well as updating and modifying current websites in Squarespace, Shopify, and WordPress. Our website design packages can include:
• Determining the best web platform and template for your business needs (Squarespace vs. Shopify, etc.)
• Creating a sitemap to help organize and plan the content that is to be shared on your site.
• Providing copywriting services to ensure the voice is consistent and professional across your website.
• Sourcing and editing stock photos from a variety of outlets to visually complete your site.
• Be mindful of executing SEO (Search Engine Optimization) across your site to drive organic search traffic and create new leads and sales opportunities for your business.
In addition to creating your initial site, we also offer ongoing site maintenance on an hourly basis to help keep your site up to date. This can include refreshing and adding photos, updating contact information, and creating and posting regular blog posts for your site.
Website clients:
Full Site Build: JadeYoga.com
Full Site Build: IgnitedVirtue.com
Full Site Build: FiresideHomeConstruction.com
Full Site Build: YoginiGarmento.com
Full Site Build: AJSLandServices.com
Landing Page: TheFashionLily.com
Landing Page: KateBarnesConsulting.com
Email Marketing
Email marketing is a great way to drive sales, stay in touch with your customers, and share news and updates about your business. Kate Barnes Consulting offers full service email marketing including:
• Developing a strategic email marketing calendar.
• Creating all content for your e-blasts including sourcing and editing photos as well as writing copy.
• Custom graphic design to create one-of-a-kind emails tailored to your business and branding
With experience working across multiple email platforms including Constant Contact and Mail Chimp, we can help take your email marketing to the next level. No client is too big or too small to take advantage of this key platform for reaching your customers and we’d love to help bring your email marketing to life!
Email marketing examples:
Branding
At Kate Barnes Consulting, we have a passion for branding and creating a customized visual brand identity to help you stand out and have a consistent presence across all marketing. Our branding packages include:
• Creating and delivering a unique logo with scaleable, vector files for both web & print
• Developing a custom color palette that reflects your brand’s visual identity.
• Setting up a typography template for use across all of your brand’s digital marketing and print collateral
• Optional design of business cards, email templates, letterheads, and more.
Getting your product and business in front of the right customers can be greatly enhanced through paid digital advertising. We work primarily with Google Ads, Facebook Ads, and Instagram Ads to cover a wide audience for your brand. Let us help you execute successful advertising campaigns including:
Creating effective and attention grabbing ads that convert shoppers into customers.
Selecting the right platforms and target audiences to ensure your ads are connecting with your key demographics.
Analyze all campaign results to offer key performance insights and data to influence future strategies.
Digital Advertising
GRAPHIC DESIGN WORK
INSTAGRAM STORIES CAMPAIGNS
